Privacy Policy
Affordable Construction & Exteriors Corp. (DBA Affordable Roofing) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information and outlines your choices regarding your data. By using our services or interacting with our website, you consent to the terms of this policy.
1. Information We Collect
We may collect the following types of information:
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Personal Information: Name, address, email address, phone number, and other contact details.
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Transactional Information: Details regarding your interactions with us, including service requests, project history, invoices, and payments.
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Technical Data: Information about how you interact with our website or services, such as your IP address, browser type, and browsing history.
2. How We Use Your Information
We use your information to:
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Provide roofing services, estimates, and customer support.
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Communicate with you regarding project updates, scheduling, and other service-related information.
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Send SMS and email messages related to project updates, reminders, or promotional offers, as permitted by applicable law.
3. SMS Communications
We may send text messages (SMS) to keep you updated on your project or provide service-related information. By voluntarily providing your phone number and opting in to text messages, you consent to receive these SMS communications from Affordable Roofing. Our SMS communications comply with A2P10DLC regulations to protect your privacy and ensure a secure messaging experience.
Message frequency may vary. Standard message and data rates may apply. You can reply HELP for assistance. You may opt out of receiving SMS communications at any time by replying "STOP" to any text message from us. Please note that by opting out, you may miss important updates regarding your service.
4. Data Sharing and Disclosure
We may share your personal information with:
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Service Providers: Third parties who help us operate our business, such as payment processors, scheduling services, and SMS service providers.
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Legal Compliance: If required by law or in response to valid legal processes, we may disclose your information to regulatory authorities or law enforcement agencies.
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No personally identifiable information will be shared with third parties/ affiliates for marketing/promotional purposes.
No mobile information [PII / personally identifiable information such as phone number] will be shared with third parties/ affiliates for marketing/promotional purposes.
We do not sell or rent your personal information to third parties.
5. Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, or misuse. Despite these efforts, no security measure is 100% secure, and we cannot guarantee absolute security.
6. Your Rights and Choices
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Access and Update: You may access or update your personal information by contacting us directly.
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Opt-Out: You may opt out of receiving SMS or email communications as outlined above.
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Request Deletion: You may request the deletion of your personal information, subject to legal or regulatory requirements.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically for the latest information on our privacy practices.
8. Contact Us
If you have questions or concerns about our Privacy Policy or practices, please contact us at:
Affordable Construction & Exteriors Corp. DBA Affordable Roofing
226A E Collins Rd. Suite 1 Fort Wayne, IN 46825
260-402-3549
affordableus@aol.com
Analytics, Advertising and Online Forms
Website analytics. We use Google Analytics, Microsoft Clarity and Cloudflare Web Analytics to understand how visitors use our website, such as which pages are viewed, how long visits last, how visitors arrive, and where they scroll and click, so we can improve the site.
Google Analytics is loaded through the Google tag (gtag.js). It uses cookies (such as _ga) to measure visits and may share data with Google Ads to measure advertising. Learn how Google uses data: https://policies.google.com/technologies/partner-sites. You can opt out with the Google Analytics opt-out add-on: https://tools.google.com/dlpage/gaoptout.
Advertising (Google Ads and Meta). We use the Google Ads tag and the Meta (Facebook) Pixel to measure how well our ads work, for example when someone who clicked one of our ads calls us or requests an estimate. We may also use them to show our ads to people who have visited our website. Google and Meta may set cookies or similar identifiers. You can control ad personalization at https://adssettings.google.com and https://www.facebook.com/adpreferences, and read Meta's privacy policy at https://www.facebook.com/privacy/policy.
Microsoft Clarity records how visitors interact with our pages (mouse movements, clicks, scrolling) using cookies (such as _clck and _clsk) to create heatmaps and session replays. Text you type into our forms is masked and is not sent to Microsoft. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our services. Website usage data is captured using first- and third-party cookies and other tracking technologies, and Microsoft collects or receives this information to provide Microsoft Advertising and for site optimization, as described in the Microsoft Privacy Statement: https://privacy.microsoft.com/privacystatement. Clarity honors the Global Privacy Control signal.
Cloudflare Web Analytics measures page views and site speed without cookies and without collecting personal data.
You can block or delete cookies in your browser settings; the site will still work. You can also use an ad or tracker blocker, or email us at affordableus@aol.com and ask us not to track you.
Cloudflare. Our website is hosted by Cloudflare. We use Cloudflare Turnstile to protect our forms from spam and abuse. Turnstile may process information about your browser and device to tell people from bots. See https://www.cloudflare.com/privacypolicy/.
Ad and source tracking. When you arrive from an ad or a tagged link, we store the campaign details (for example utm parameters and Google or Facebook click IDs), the first page you visited, and the referring site in your browser for up to 90 days. If you submit a form, these details are sent with your request so we know how you found us.
Instant estimate (Roofr). Our Instant Estimate tool is provided by Roofr and loads inside our page. Information you enter there goes directly to Roofr and is used to prepare your estimate. Roofr may use its own cookies and analytics or tracking tools; its use is governed by Roofr's privacy policy (https://roofr.com/privacy).
Form submissions. When you submit an estimate request, we receive your name, phone, email, address, and message, and store them in our job-management system (Roofr) to respond to you. We do not sell your personal information.
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